Ours

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Identity /
Environmental

 

Ours is a hypothetical smartwatch brand that focuses on finding the appropriate watch based on their needs. The designed Point of Purchase allows consumers to easily access different brands of smartwatches to compare and contrast. Ours values time and commitment and believes in taking control of your life and the decisions you make. 

The branding process started out with choosing a name that would encompass the sense of being in control of life and not taking time for granted. I thought 'Ours' would be great since it also referred to 'hours'. I wanted to create a logotype that encompasses the characteristics of the rising sun and explored that treatment of rising eclipses onto each letter as well.

The branding process started out with choosing a name that would encompass the sense of being in control of life and not taking time for granted. I thought 'Ours' would be great since it also referred to 'hours'. I wanted to create a logotype that encompasses the characteristics of the rising sun and explored that treatment of rising eclipses onto each letter as well.

Finalized Logo encompassing the sun's positivity.

Finalized Logo encompassing the sun's positivity.

Floorplan of the kiosk is designed for clear panels to be apart and curved facing different angles. This creates an experience where consumers can directly see the watches being displayed from any angle they are approaching from. The three sets of panels represent three categories including family, business, and active watches.

The three sets of panels represent three categories including family, business, and active watches. Each clear panel has a supplementary panel that displays the sky at different times of the day. These panels would be a motion video on loop and reflect the types of watches that are used during that time of day.