Rethink: Yelp

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UI/UX Redesign

 

Rethink: Yelp provides a re-analysis on the 11.13.0 version of the app and calls to redesign the the visual hierarchy of a restaurant page and searching within bookmarks. By rearranging information, defining what is the most important and adding simple functions, users are able to connect to their favorite places faster.

Too many options packed into one screen

Could not search based on location within many bookmarks

Condensed information in a simpler flow

Simplified main icons for the navigation bar