Summer in stripes
Shipt (Target) – Lead Art Director & Designer
Background
The goal was to create seasonal, aspirational photography that highlighted top retailer products. The imagery helped show how Shipt brings ease to everyday moments, especially in the summer.
Art Direction
Building on our evergreen art direction of bright, fresh, and human, we added a summer touch inspired by holidays like Memorial Day with subtle stripes and stars. I sourced products that reflected Shipt’s colors and textures while also feeling unique and aspirational.
Landing pages & emails
We captured over 75 modular photos designed to work across a variety of assets. During post-production, I reviewed each image to ensure it aligned with the concept and strengthened our broader photography library.
Results
Hero banners for Target, Meijer, and grocers performed above baseline. The Summer Grilling landing page saw the highest traffic over Memorial Day weekend, helping drive $314K in GMV and 7.7K orders, with the top four retailers accounting for 76% of sales.
