Building new connections
SJSU – Lead Designer & Art Director
Background
I researched and interviewed Cantonese communities in Northern California to explore their language, history, food, and identity. Using these insights, I envisioned an interactive exhibition in San Francisco that celebrates and preserves Cantonese culture while connecting different sub-communities.
Research
Some families stay closely connected to their Cantonese culture after immigrating, while others balance it with other heritages. This inspired my branding direction: like lanterns, we are all connected despite our differences, highlighting both shared traditions and cultural hybridity.
Process
I drew inspiration from interactive exhibitions like San Francisco’s Color Factory and TeamLab, using immersive elements such as shapes, blocks, and motion-responsive floors. I envisioned digital screens showcasing Lunar New Year foods and a reflection room where visitors could share their photos and describe what Cantonese means to them, preserving culture and community memory.
Reflections
Over the past four and a half months, this project has deepened my appreciation for preserving culture and understanding the diversity within the Cantonese community. It inspired me to embrace my own roots, connect more with my family overseas, celebrate our community’s progress, and explore new creative tools like Autodesk Fusion 360.
Special Thank You
Special thanks to my mom for her constant support, my thesis advisors Connie Hwang, Sik Lee Dennig, and Randall Sexton, the Chinese Cultural Center in San Francisco for floor plan and photo references, and all surveyed participants for their support and patience throughout the process.
